In 1996 Chabad has created a space for Jewish life and culture in Berlin, filled with love and warmth. Chabad Berlin has been growing ever since and offers programmes and services, teaching and celebrating Jewish tradition with the community they created–from families, toddlers and the elderly, to students and young professionals.
Although Chabad Berlin doesn’t see itself as a corporation, it has evolved into a complex organisation with various divisions.
W+S was commissioned to develop a consistent visual appearance that properly communicates Chabad Berlin’s values.
W+S re-designed the current logo and made it look more contemporary and recognisable. The new logo is used by all of Chabad’s different entities in their newly defined corporate colour. The new corporate design as well as the matching stationery communicate the organisation’s philosophy–providing a space where Jewish life, culture and traditions are celebrated, and where all people feel home and welcomed.