Lyceum Alpinum Zuoz online marketing strategy
Since 2016, Weinblum + Stahl developed and implemented an extensive Marketing Strategy for its client the Swiss Boarding School Lyceum Alpinum Zuoz.
Using online and offline marketing measures, the strategy’s primary goal was to increase brand awareness and on a long term, increase the number of applications to the school.
A comprehensive online marketing plan was created to target relevant markets and audiences online, increasing the traffic to the website and the number of leads as well as the search engine rankings. On-site measures as well as Google and Social Media campaigns have been implemented as well as tailored campaigns for events and specific programs, which the school offers.
In addition, a new advertisement campaign was developed, focusing on the key benefits of the school – the high academic level, healthy environment, individual care, and extracurricular activities. Posters with catchy headlines and bold imagery have been created and placed around Zuoz, St. Moritz and Zurich to increase awareness with the international tourist crowd during the winter season as well as the local community.