NKSA & AME – New Corporate Identity & Web Design
Aarau, CH – Weinblum + Stahl was commissioned to create a new Corporate Identity for the Neue Kantonsschule Aarau (NKSA) and the Aargauische Maturitätsschule für Erwachsene (AME). This included the repositioning of the brands, a new corporate design, stationery suite, print collateral as well as a new online presence. Since both schools operate under the same roof, the aim was to create a new visual appearance, which reflects a shared identity, whilst clearly distinguishing between the two educational institutions. The generous use of graphic elements, typography and color creates a bold but at the same time modern and professional visual language, which underlines the school’s character.
Based on the new corporate design, a new website has been developed and designed which features both of the schools. A contemporary and mobile friendly design as well as the purposeful implementation of technical features, make the website dynamic and reflect the school’s progressive character. Furthermore, a smart main and sub-navigation allow the user to navigate through the complex site smoothly, creating a positive and unique user experience.