GCA Rebranding and Corporate Identity
Berlin, DE – Weinblum + Stahl was appointed as the creative partner for the rebranding of the newly merged international investment bank GCA. With 14 offices worldwide, over 300 M&A bankers and growth company experts, and more than $185m in advisory revenues, GCA is the world’s 7th largest M&A advisory firm.
The new corporate identity has been customized for the respective entities in the USA, Asia and Europe and comprises an extensive corporate design, a new online appearance, a comprehensive stationery suite, collateral material and much more. Further we conceptualized and designed their first booth for a trade show.
The sophisticated and modern new brand appearance is expressed through bold imagery, strong colors, high quality material, and exclusive print techniques. Online and offline, it emphasizes GCA’s dynamic, progressive, transparent and authentic identity.
As the creative partner, Weinblum + Stahl continuous to advance GCA’s brand.
The new GCA logo symbolizes the merger of the three companies. Further, the overall visual appearance reflects what makes GCA unique – a global player with local roots, offering all the advantages of a global enterprise (network, reach, power, etc.), but remaining very personal, authentic and highly specialised within the local markets due to their local presence.