RJI Capital Campaign – UK Polo
London, UK – RJI Capital, a global merchant banking firm and premier sponsor of Enigma Polo team, chose Weinblum + Stahl to create a compelling print campaign to appear during high goal polo competitions in 2014 such as the Cartier Queen’s Cup at Guards Polo Club and the Veuve Clicquot Gold Cup at Cowdray Park Polo Club.
The objective of the campaign was to connect RJI Capital’s core capabilities and expertise as a global, strategic and top performing financial institution to their partnership with Enigma, a leading high goal polo team – in a meaningful and authentic way.
Through a combination of striking polo imagery, evocative copy and a richly patterned and bold coloured background, the final campaign was highly visible, authentic and also seamlessly reflected the company’s visual identity and corporate tagline “Masters of the Game.”
The campaign appeared in the annual Guards Polo Club magazine, Cartier Queen’s Cup programme, Veuve Clicquot Gold Cup and The Coronation Cup programme, featured by Audi International Polo.
+ Double Page Magazine Ad